Twitter for Business?

Do you Twitter?  If you do, you are not alone:  according to ComScore Media, there were more than 17 million US visitors to Twitter.com in April 2009.  That’s a lot of people, sure. But, should you Twitter for business?

The answer is a resounding “yes.”  And the key to successful “tweeting” is to focus on the quality of relationship that you develop with prospective customers, rather than the number of followers.    Don’t beat people over the head with your marketing messages.  By sharing insights on business topics, industry trends, or links to interesting articles, you can establish yourself and your business as a thought-leader—someone people will turn to when they are looking for your product or service.

Twitter is like a networking event that you can go to every day.  By “tweeting,” you can introduce yourself and your company to prospective clients, seek referrals, and gain insights into what your target audience is thinking.

But, remember that at its heart Twitter is a personal medium:  be sure to inject a little of yourself into your tweets.  A good mix is to confine at least 75 percent of your posts to business with the remainder about personal activities and interests.

Once you begin, you will find thousands of ways to use the service.  You can post:

  • Information about new products or services
  • Dates of upcoming company or industry events
  • Job openings

Be aware, however, that while Twitter will not result in immediate sales, it will help you build long-term relationships with followers that may turn into revenue-generating sales.

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