With a change in its logo, KFC recently kicked off a global re-imaging campaign that will update its 14,000-plus KFC restaurants in over 80 countries over the next few years.
KFC’s new look depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The Colonel is going down-home. According to KFC, the apron symbolizes the "home-style culinary heritage" of KFC and that KFC "is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago."
We will have to wait and see if The Colonel’s change of clothes can quash the furor over trans-fats in its food that led the company to recently change its cooking method.