Stop Selling

A marketers’ main concern is how to help Sales sell products or services.  So some marketers think they need to “always be selling.”  The truth is that people love to buy, but hate to be sold.  What people like is having their problems solved.  The marketer who develops campaigns that present the solution to a customer’s problem in the best way will be successful.

Customers don’t want to be sold.  So stop selling.  Start developing campaigns that present a solution to the customers’ problems, needs, and wants.  Don’t sell me software; show me how to solve my problem.  Don’t sell me a new hardware gadget; show me how to solve my problem economically and easily.

Stop selling.  Position your company as the expert about your products or services.  Show your customers how purchasing your products or services will solve their problems, needs, and wants.  Then, they will do the buying all by themselves. 

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