Despite overwhelming hype before the game, this year’s crop of Super Bowl ads disappointed fans and marketing experts alike. With prices reaching $2.6 million for a 30-second spot, it seems advertisers, like the Bears, blew it.
The only company that may have gotten the most bang for its buck is Anheuser-Busch, which had three of the top five ads according to SpotBowl. In its most popular ad, "Sad Dog," the iconic Clydesdales and a dalmatian on parade inspire a lonely dog to join in the celebration. Combining cute animals, great music, a sexy parade queen, and a funny ending, the ad used all the tried and true techniques to hit the mark.
Despite Anheuser-Busch’s bright spot, this year’s crop of soggy ads proves what all good marketers know: even with with million dollar, or in this case $2.6 million dollar, execution poor ideas can’t cut it. Marketers, put on your thinking caps and get back to basics.