High on your list of New Year’s resolutions should be to get your act together with social media. Your clients and prospects are active on social media. So are your competitors. You should be too. It’s easy: start with Twitter and Facebook and go from there.
Once you are up and running, set goals on how many Twitter followers your business will get and how many Facebook fans you’ll attract. Some steps to increase traffic:
- Encourage your email marketing recipients to follow you on Twitter when you send out a campaign
- Post links to your email or ad campaigns in your Twitter account and Facebook pages
- Use Facebook and Twitter to ask people to join your email list
By dedicating just a few hours each week to social media marketing, you can extend the reach of your business and help generate more revenue.