Fact: According to a recent Forester survey of business-to-business buyers are social media mavens.
The Forrester survey B2B indicated that business-to-business buyers are actually three times more active creators of social media and twice as active
consumers of social content.
This means that if you are not using word-of-mouth/social media as part
of your marketing mix, you ignoring one of the most powerful tools to reach your target audience.