Myth: Businesspeople are not active social media users

Fact:  According to a recent Forester survey of business-to-business buyers are social media mavens.

The Forrester survey B2B indicated that business-to-business buyers are actually three times more active creators of social media and twice as active
consumers of social content.

This means that if you are not using word-of-mouth/social media as part
of your marketing mix, you ignoring one of the most powerful tools to reach your target audience.

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