10 Steps to Effective Banner Ads

Like them or hate them, banner ads are here to stay.  Be sure to heed the following ten steps to ensure your banner ads get the most response:

  • Maintain Professionalism
  • Don’t Forget the Call to Action
  • Keep It Simple
  • Use Attention-Getting Words
  • Emphasize Benefits, Not Features
  • Test.  Test.  Test.
  • Maintain the Standard Size
  • Focus on Content
  • Include Color and Animation
  • Survey the Competitors

For more in-depth information on each of these rules, download the whitepaper from the Markatalyst Web site.

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