About the Editor

CJ Glynn, Managing Director & Principal – Strategy, Markatalyst

CJ Glynn

CJ Glynn

With more than 20 years of experience in customer-facing roles at fast-growing firms from Oracle and Sybase to BroadVision and Ariba, Mr. Glynn has been at the vanguard of the software industry, from the emergence of client/server applications through the forging and commercialization of the Web. With significant domestic and international expertise in corporate and strategic marketing, direct and channels sales, pre-sales, consulting, and application development, Mr. Glynn is a proven executive with grounding in all aspects of business.

In 2002, Mr. Glynn founded Markatalyst, a premier marketing solutions firm, to help organizations accelerate their business by providing business strategy, messaging and positioning, visual communication, and branding.

Prior to founding Markatalyst, Mr. Glynn was Vice President of Marketing at Arzoon, Inc. (subsequently acquired by SSA Global) At Arzoon, he oversaw the strategic direction and positioning of the firm, including corporate strategy, global marketing, and technology alliances. He and his team were responsible for developing the strategic marketing direction, new markets, pricing and packaging, and sales tools.

Prior to Arzoon, Mr. Glynn was one of the initial members of the marketing team at Ariba, Inc. At Ariba, he developed and consistently drove Ariba’s positioning and messaging through all communication channels, including collateral and sales tools, analyst and press relations, Web site, events, and advertisements.

Previously, Mr. Glynn built the Channels Sales organization and directed the worldwide Field Applications Engineering practice at BroadVision, Inc., providing technical sales expertise to the worldwide sales force.

Prior to BroadVision, Mr. Glynn was an initial team member at Gain Technologies (later acquired by Sybase). At Gain, he assisted in developing the Asia/Pacific market for interactive television and providing technical account management for strategic clients.

Prior to Gain/Sybase, Mr. Glynn began his professional career as an early employee at Oracle, where he spearheaded the development of custom client/server applications for businesses in multiple industries and led the formation of Oracle’s first client services organization, providing post-sales technical account management to Oracle Financials and other major clients around the world.

Continually at the forefront of Marketing technology and trends, Mr. Glynn is editor of Marketing Matters, an industry blog about current trends and techniques in corporate marketing, and a frequent presenter at many industry events. He earned an MBA in General and Operations Management from the Johnson School at Cornell University, an M.Eng. in Operations Research from Cornell University, and a B.S. in Operations Research and Industrial Engineering from Cornell University.

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