About Marketing Matters

For companies large and small, marketing matters. And, with competition rising, margins shrinking, and customers becoming more discerning, marketing now matters more than it used to.

But why should you care? Because global competition, the need for continuous growth, and the requirement for increased profits mean that everyone needs to be more effective marketing their company’s products and services – simply to stay alive in today’s hyper-competitive marketplace.

This blog is for everyone that wants to gain insight into current corporate marketing trends, strategies, and techniques. On a periodic basis, we’ll discuss marketing practices, tools of the trade, and technology. We’ll talk about current trends and where the marketing discipline is headed. We’ll explore a variety of topics, keeping our discussion dynamic, current, and on target.

All because marketing matters.