Capitalize on Unhappy Customers

As the old adage says, “You can’t please all the people all the time.” Since a happy customer tells three people and an unhappy one tells nine, it is likely that someone may post negative comments on an online rating/review site. If this happens, use the opportunity to reach out to the disgruntled customer ad remedy the situation. You will likely be rewarded with a loyal client.

Look Who’s Talking

Savvy marketers know that word-of-mouth referrals are a powerful way to get new customers. However, with the rise of social media, people are no longer just sharing their opinions in person: they are broadcasting them to the world through Yelp, Facebook, Citysearch, OpenTable ratings, Amazon ratings, etc.