Business-to-business buyers are avid social media users, according to a recent Forrester study.
Continually being “in front of” your prospects is important. And, there is no more powerful way to get in front of your prospects than by following up on a contact.
According to LVMH, 4 main elements of business are product, distribution, communication & price. Do so good on 1st 3 that people forget 4th. # LVMH destroys stock, rather than sell products at a discount. # To avoid being perceived…
Twtr 4 Bus: Step 11-Embrace Twitter not only as a way of getting information out, but also as a way of engaging yr audiennce. # Twtr 4 Bus: Step 12-Have a policy about what subjects are & are not apprpriate…
Twtr 4 Bus: Step 1-Listen first then tweet. Search 4 yr company, competitors & industry # Twtr 4 Bus: Step 2-Be sure to tweet about your audiences’ interests, not just hit people over the head with the same old marketing…
Use Twitter for business by sharing insights on business topics, industry trends, or links to interesting articles and establishing yourself and your business as a thought-leader.
As the old adage says, “You can’t please all the people all the time.” Since a happy customer tells three people and an unhappy one tells nine, it is likely that someone may post negative comments on an online rating/review site. If this happens, use the opportunity to reach out to the disgruntled customer ad remedy the situation. You will likely be rewarded with a loyal client.
Savvy marketers know that word-of-mouth referrals are a powerful way to get new customers. However, with the rise of social media, people are no longer just sharing their opinions in person: they are broadcasting them to the world through Yelp, Facebook, Citysearch, OpenTable ratings, Amazon ratings, etc.
Use social networking tools to drive potential clients to your Web site and increase sales.
Give your prospects the smell of authenticity and the world of social media will work in your favor.