The TiVo Trap

Advertisers are stuffing more commercials into TV programs: the average hour show now has 40 minutes of programming, down from 46 minutes only a few years ago. And, viewers are using ever more clever ways to skip them – from TiVo to watching TV shows on the Web. What is an advertiser to do? How can we marketers continue to reach our prospects in this brave new world?

Get Your Brochure On

Your corporate brochure is the king pin of your collateral arsenal:  it sets up the key messages and positioning for all your other marketing documents.  As such, it is probably the most important piece of collateral you will produce.  It…