Planning for 2007

Before you are overwhelmed by administrivia, use the remainder of the first week of 2007 to help yourself achieve the things you want this year.  Develop an annual plan.  Set goals, priorities, and action items.  Remember, you can’t reach a…

Stop Selling

A marketers’ main concern is how to help Sales sell products or services.  So some marketers think they need to “always be selling.”  The truth is that people love to buy, but hate to be sold.  What people like is…