The Color of Money

In 2005, African-American, Asian-American, Native American, Latino-American, and multi-racial consumers spent a combined $2 trillion. By 2010, the US Census Bureau projects that the American minority population will reach 33 percent. Is your firm ready for the changing demographic of consumers?

Accounting for Brand Equity

Recently accountants have cottoned on to something that we marketers knew all along:  brand equity is a valuable asset.  The International Financial Reporting Standards, a series of rigorous accounting rules that govern many companies in the European Union, now require…