The skyrocketing number of Americans who zip past commercials while watching shows on their personal video recorders has Madison Avenue quaking in its boots. However, in the continuing battle to capture eyeballs, advertisers have a new weapon: brand integration – seamlessly stitching products into story lines.
With a new advertising campaign that some are calling disturbing, Volkswagen is attempting to cut through the advertising clutter and get noticed by viewers. Featuring high-impact crashes, the ads are paying off with increased interest. According to a USA Today news story, requests for brochures are up 37 percent at call centers and 56 percent on the Web compared with the period before the ads started.