According to some marketing pundits, whether in the high-flying world of luxury goods or the pedestrian realm of tech companies, brand is everything. But how can you build brand across multiple sales channels without letting one channel cannibalize the other?
Search engine leader Google today raised the ire of the estate of esteemed artist Joan Miro when it decoratied its home page logo with the artist’s signature squiggles and child-like imagery.
In what will probably be only one of the opening salvos in the war for people’s desktops, Google today launched Google Calendar. Along with its Google Desktop Search and Gmail, Google is exceedingly going head-to-head with Microsoft. This battle will not only impact the future of computing and be interesting for the techno-geeks among us, but also provide some marketing lessons.
As a synergy of last year’s acquisition of Reebok, Adidas recently inked an 11-year deal with the National Basketball Association to be the official uniform provider for the league. Despite this deal, the Athletic shoe and apparel maker faces fierce competition from Nike, the leader in athletic footwear in the U.S., which uses prominent NBA players like LeBron James as well as golfer Tiger Woods in its advertising. So, are marketing sponsorships like this really all they’re cracked up to be?