So many fads, so little time. Take podcasts, for example. Despite the profusion of people going around with little white headphones in their ears, are podcasts here to stay or just a passing fancy.
After long a distinguished service, Jeeves the butler has finally retired and the search site formerly known as AskJeeves has been reborn as Ask.com. The new site de-emphasizes the old question-oriented search and sports a new, clean look that rivals the vaunted Google in ease of use and relevance of results.
Punchy, effective copy that sells an offer, rather than your product, is the key to an effective lead generation campaign. To boost your lead gen effectiveness, ensure that your lead gen campaign entices your audience with a relevant offer, rather than lists the features or benefits of your product.
With its new ad campaign, “Welcome to the Coke side of life,” Coca-Cola leaves consumers snorting with laughter. The marketing wonks at the giant soft drink company have forgotten that, to many, “coke” is not a beverage.
Even as the job approval ratings for President George W. Bush plummeted to unprecedented low levels, the White House PR wonks played a classic game of diversion marketing – if you don’t like the game, change it.
Visa has recently updated the famous blue, white, and gold Visa logo to give it a new look. According to the company, the new Visa logo “represents the growing number of choices offered by Visa payment products and services.” Whether this is true or not, the update is a step forward for the sometimes slow-moving credit card company.
Paid search advertising. Everyone’s doing it. And you should too. But to be successful, you need to be aware of the current cost per click on the top search pages and not get carried away with your bidding.
Even the famous Warren Buffet can learn marketing techniques. And from the most unusual sources. Having recently agreed to be featured in an animated TV show intended to educate kids about money, he learned from a group of fifth graders that one way to get kids’ attention was to talk about something “secret.” The title of his new show? The Secret Millionaire’s Club.
Today, branding is everything. Brands are not simply products or services. Brands are the sum of all the characteristics, tangible and intangible, that make a company, product, or service unique. A brand is an expression of the values of, and beliefs about, a company, product, or service. It is much more than a name or a logo: it is a way of doing business, a reputation, and an identity – it is the reason why people evangelize a company, product, or service.
Business 2.0 calls podcasting the “democratization of broadcasting” because essentially anyone with a computer and a microphone can be an Internet radio talk show host and build an worldwide audience. Even the staunchly traditional BBC has started podcasting the series “In Our Time.” But what does this mean for us marketers? Podcasting, while avant garde and cool, is not for everyone.