“Terrorist Surveillance” or “Domestic Spying”

The Bush White House has finally done some spinning about Dick Cheney’s bid to listen in on all our conversations. Now deemed “terrorist surveillance by the administration, the program is called “warrantless snooping,” “domestic spying,” or simply “breaking the law” by democratic opponents. Crafty marketers in the private sector should take notice of Mr. Bush’s messaging triumph. Perhaps there are some lessons to be learned from “W.”