Absolut Ads

Leaving behind their iconic ads that combined cultural icons, landmarks and trends with their bottle, Absolut is set to spend $20 million on a new ad campaign that takes the company in a totally new direction. Having historically concentrated solely on print, the new campaign by TBWA/Chiat/Day in New York also pushes the brand to TV as “The Absolut Vodka,” continuing to play with the product’s name.