Valuing Keywords

Every time a user types a search phrase into a search engine, it is recorded.  Keyword research tools will allow you to retrieve this information, but they cannot directly show you the value of the keyword or its importance in…

Logo Design—Keep it Simple

Your company’s logo is the physical manifestation of your brand, your way of doing business, your reputation, and your identity.  The best logos simply and clearly embody your company’s brand identity and create anticipation in the minds of consumers who…

Stop Hiding Behind Powerpoint

We have all been guilty of causing “death by PowerPoint” (Angela Garber, “Death By Powerpoint.” Small Business Computing.com. April 2001.).  Now is the time to stop hiding behind slides, stand up, and take responsibility for creating and delivering a clear…

Contrast in Clean Design

The objective of clean design—or any design for that matter—is to convey meaning.  One of the most useful tools in a designer’s toolbox to help convey meaning is contrast.  Contrasts define hierarchy, manipulate relationships, and exploit contexts—all to convey meaning.