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A few years ago, AOL inadvertently released search data that includes 20 million web queries from 650,000 AOL users over a three month period. The data includes all searches from those users, whether the users clicked on a result, what that result was, and where it appeared on the result page. Continue reading Search Engine Marketing Matters More than Ever Every time a user types a search phrase into a search engine, it is recorded. Keyword research tools will allow you to retrieve this information, but they cannot directly show you the value of the keyword or its importance in search engine ranking and getting traffic.  Get the latest insights on marketing trends, strategies, and techniques. As the Internet expands from a network of computers to a network of almost everything—offline things like books and magazines included—QR codes are making information more pervasive and available. They allow us to pack interactivity into nearly every object we use. As such, QR code use in the U.S. is skyrocketing: Analyst Mobio Technologies reported a 9,840 percent increase in QR code use for the second quarter of 2011 compared to the same period in 2010. And Gartner says QR codes are on the “slope of enlightenment”—analyst speak for “they are gaining popularity.” Your company’s logo is the physical manifestation of your brand, your way of doing business, your reputation, and your identity. The best logos simply and clearly embody your company’s brand identity and create anticipation in the minds of consumers who use your brand.  iPhone The number of people accessing the Web via mobile devices has more than tripled since 2009. With this explosion of mobile Web users, marketers must pay increasing attention to the user experience their Web sites deliver to mobile devices. There are many ways to support this tsunami of mobile Web visitors, including:
Continue reading Four Strategies for Supporting the Mobile Web |
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